
Luke
Shanghai HQ · Canxing 22FFounder & CEO
创始人兼首席执行官
15+ years Sino-European operations · German university background
Overall commercial architecture, distributor deal structuring, and executive escalation.
Proof · People, Place & Delivery Artifacts
We do not ask overseas executives to trust anonymous agency counters or unverified client logo walls. Inspect our 22nd-floor Shanghai Xuhui Binjiang operations center at Canxing Building 22FEV-01 — source: Qichacha corporate registry, meet the Western regional partners and returnee project specialists who run your sprint, and read the exact Friday progress receipt you receive every week.
Module 01 · Place & physical access




Live Office Walkthrough & Video Tour
Before signing a diagnostic or 90-day pilot, you can tour our Xuhui Binjiang floor, sample showroom, and in-house video studio live on a 15-minute video call with your Western Regional Lead and Shanghai Project Coordinator.
Module 02 · Named people & responsibilities

Founder & CEO
创始人兼首席执行官
15+ years Sino-European operations · German university background
Overall commercial architecture, distributor deal structuring, and executive escalation.

Global Partner · NL / DACH Desk
全球合伙人 · 荷比卢与德语区负责人
European B2B industrial & consumer channel advisory
First-line scoping, weekly European client reviews, and bilingual distributor co-negotiation.

Global Partner · Hamburg / DACH Desk
全球合伙人 · 汉堡及德语区负责人
Mittelstand industrial & European brand entry specialist
DACH client onboarding, trade-show preparation, and German-speaking executive alignment.

Digital Marketing Director · North America Desk
数字营销总监 · 北美区负责人
Cross-border e-commerce & performance acquisition
North American brand scoping, CBEC storefront architecture, and paid media governance.

Global Partner · Perth / APAC Desk
全球合伙人 · 澳新及亚太区负责人
Australia / NZ health, dairy, wine & lifestyle export routes
ANZ/APAC brand scoping, GACC CIFER / CBEC pathway alignment, and importer introductions.
Director of Strategy, Promotion & Advertising
策略与推广总监
Omnichannel China media & B2B lead generation
90-day KPI scorecards, Baidu/WeChat/Douyin acquisition strategy, and budget allocation.
Director of Social Media & Mandarin Copywriting
社媒营销与中文内容总监
Xiaohongshu (RED), Douyin & WeChat native storytelling
Mandarin brand naming, regulatory-safe claims localization, and monthly KOC seeding.
Design & Visual Localization Director
设计总监
Chinese e-commerce UI, Tmall/RED storefronts & B2B decks
Visual localization of product packaging, Chinese landing pages, and distributor pitch kits.
Video & Commercial Shooting Director
影视拍摄总监
100+ B2B factory, automotive & consumer brand shoots
In-house short-video production, trade-show documentary capture, and bilingual presenter shoots.
Photography & Studio Production Director
摄影总监
Commercial product & lifestyle studio photography
Showroom sample photography, RED/Tmall hero assets, and VIP event visual documentation.
Project Manager & Operations Lead
项目管理与运营主管
Renmin University of China (中国人民大学)
Accountable day-to-day sprint coordination, Qichacha screening logs, and Friday progress receipts.
Project Operations Specialist
跨国项目运营专员
Johns Hopkins University (USA)
Bilingual US/EU client communication, regulatory checklist tracking, and distributor outreach.
Project Operations Specialist
跨国项目运营专员
New York University · NYU (USA)
Consumer brand onboarding, RED/Douyin campaign coordination, and weekly telemetry reporting.
Project Operations Specialist
跨国项目运营专员
McGill University (Canada)
Bilingual B2B buyer qualification, technical datasheet localization review, and meeting facilitation.
Project Operations Specialist
跨国项目运营专员
Bentley University (USA)
Commercial P&L modeling, CBEC vs. General Trade landed-cost sheets, and partner due diligence.
Project Operations Specialist
跨国项目运营专员
University of Sydney (Australia)
APAC/European client coordination, trade-show buyer scheduling, and showroom sample management.
Who Does What · Shared Team vs. Dedicated Headcount Boundary
Robert (NL/DE), Robin (Hamburg), Tony (North America) or Chase (APAC) leads initial scoping, commercial alignment, and weekly review calls in your business culture and time zone.
Josie, Ivy, Peggy, Cherrie, Roxie or Double serves as your single accountable point of contact at Canxing 22F—managing daily Mandarin outreach, Qichacha screening, and your Friday written receipt.
Your coordinator schedules bounded specialist hours (~35–45 hrs/mo in Focus; ~80–100 hrs/mo in China 360) across Strategy, B2B Sales, E-Commerce, Video/Photo Studio, UI/IT and Admin.
Module 03 · Sample delivery artifact #2
HuaOffice inbound blueprints
Track A · Consumer
A cruelty-free German scalp-care range (product manufactured & in stock) preparing a 90-day China market test across marketing, distribution and e-commerce.

Commercial outcomes and redacted deliverables are shared under NDA — tick “Send the mutual NDA and both sample delivery artefacts” in the Scope Builder.
Track B · B2B
A mid-sized European equipment manufacturer with trade-show leads, one underperforming distributor and English-only materials.

Commercial outcomes and redacted deliverables are shared under NDA — tick “Send the mutual NDA and both sample delivery artefacts” in the Scope Builder.
Module 04B · Honest attribution ledger
| Capability or metric | Attribution badge | Verified basis & period | How it benefits a HuaOffice client |
|---|---|---|---|
| Canxing Building 22F HQ & 32+ Workstations | HuaOffice & Group HQ | Canxing Bldg 22F, No. 158 Longqi Rd, Xuhui Binjiang, ShanghaiEV-01 — source: Qichacha corporate registry; 32 active desks + planned Room 2206 expansion. | 7 complimentary desk days, river-view boardroom for distributor meetings, and physical sample showroom. |
| Blackbird (Germany) Scalp-Care Entry Blueprint | HuaOffice Inbound Proposal | 2026 Sino-German partnership & channel-test proposal deck (Kick-off Deck Slide 37). | Demonstrates our 90-day consumer brand validation architecture (labeled honestly as a proposal blueprint, not completed sales). |
| 30+ Bilingual Specialists Across 6 Departments | Huazong Group Shared Pool | Shared across HuaOffice, HuaBoost & HuaChuhai at Canxing 22F (Kick-off Deck Slides 35–38, 59). | You access E-Commerce, B2B Outreach, Video Studio, Design and IT specialists in fractional 35–100 hr/mo blocks without hiring full-time headcount. |
| 11+ Managed Cross-Border Stores & $12.5M+ Portfolio Sales | Huazong Group Portfolio | Group-operated cross-border e-commerce & O2O portfolio metrics (Kick-off Deck Slide 49; mixed YTD/annual store figures). | Proves our e-commerce and studio operators run real inventory and P&L daily — never misrepresented as a guaranteed HuaOffice agency ROI. |
| 100+ Commercial Video & Factory Shoots | Huazong Studio Archive | Historical & ongoing bilingual presenter, factory and product production archive (Kick-off Deck Slides 18–20, 39). | In-house shooting crew available for your Xiaohongshu/Douyin notes, Shanghai trade-show booth coverage, and factory audits. |